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From wearing a diamond to understanding it.

— to understanding it.

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What’s your cut?

Cut decides how light travels through the stone. A well cut diamond sends light back as brilliance; a poor one looks glassy, whatever its size.

Now you understand it. Buy it right.

Check any stone before you pay: its grades, its certificate, and what similar diamonds really sell for.

— to understanding it.

  1. What’s your cut?

    Cut decides how light travels through the stone. A well cut diamond sends light back as brilliance; a poor one looks glassy, whatever its size.

  2. How clear are you?

    Clarity grades the tiny marks inside the stone. Most are invisible without magnification, so paying for flawless often buys nothing you can see.

  3. What color are you, really?

    Color runs from D, completely colorless, to Z, a faint yellow. Set in white metal, a G or H often looks just as white for far less.

  4. How much do you weigh?

    Carat is weight, not size. A stone just under a round number, 0.9 instead of 1.0, can look almost identical and cost noticeably less.

Now you understand it. Buy it right.

Check any stone before you pay: its grades, its certificate, and what similar diamonds really sell for.

Contact

Still not sure? Talk to us.

Send us the stone, the certificate, or the quote you were given. A gemologist answers within one business day.

Sunday to Thursday, 10:00 – 18:00 GST